The World’s First Date-Based Soft Drink Saudi Arabia Launches ‘Milaf Cola’

Saudi Arabia has introduced Milaf Cola, the world’s first date-based soft drink, as part of its efforts to combine tradition with modern innovation. Launched at the Riyadh Date Festival, Milaf Cola is made by Thurath Al-Madina, a subsidiary of the Public Investment Fund. The drink uses high-quality, locally sourced dates as its main ingredient, which provide natural sweetness, fiber, and essential minerals, making it a healthier alternative to conventional sodas. It contains no added sugar and adheres to international food safety standards.

This innovative product aligns with Saudi Arabia’s Vision 2030 initiative, promoting local industries and sustainability. The production emphasizes eco-friendly practices by minimizing processing to retain the nutrients of dates. Early feedback highlights its refreshing taste and unique sweetness, setting it apart in the growing market for healthier beverages. Thurath Al-Madina plans to expand the product line to include more date-based drinks like energy drinks and infused beverages.

Milaf Cola showcases how a traditional ingredient like dates can be transformed into a trendy, sustainable product for both local and global markets.